Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter

Exercise 21

Suppose that the managers in the previous problem had decided prior to data collection to only include households that planned to make a furniture purchase in the next six months. A screening question was used to identify households that qualified to complete the survey. Further, the 2,500 elements drawn for the sample were accounted for as follows:
473 completed interviews, 612 not-at-homes, 431 refusals, 222 nonworking telephone numbers, and 762 ineligibles.
a. What was the response rate on this project
b. What would the response rate have been without adjusting for ineligible households