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Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
Edition 7ISBN: 978-1439041390Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
Edition 7ISBN: 978-1439041390 Exercise 13
How should response rates be calculated for (a) mail or e-mail surveys, (b) telephone surveys with no eligibility requirements, and (c) telephone surveys with eligibility requirements
Explanation
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Verified
(a)
Mail or E-mail surveys: Response ra...
Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
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