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Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
Edition 7ISBN: 978-1439041390Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
Edition 7ISBN: 978-1439041390 Exercise 13
Establish response categories and codes for the following question, which was asked of a sample of business executives: "In your opinion, which types of companies have not been affected by the present economic climate"
b. Code the following responses using your categories and codes.
1. Washington Post
2. Colgate Palmolive
3. Procter Gamble
4. Hilton Hotels
5. Bank of America
6. Faberge
7. Marine Midlands Banks
8. Amana
9. Holiday Inn
10. Whirlpool
11. Chili's
12. CitiBank
b. Code the following responses using your categories and codes.
1. Washington Post
2. Colgate Palmolive
3. Procter Gamble
4. Hilton Hotels
5. Bank of America
6. Faberge
7. Marine Midlands Banks
8. Amana
9. Holiday Inn
10. Whirlpool
11. Chili's
12. CitiBank
Explanation
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a.Response categories for the following ...
Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
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