Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter

Exercise 3

A research team is working on an important project and has decided to use double-entry to identify and eliminate blunders. The following are data from the first 12 respondents as they appear in the two data files constructed during the double-entry process. Enter each of the data sets into a separate file and use the "compare versions" (or similar command) option in a word processing software package to identify blunders.