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Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
Edition 7ISBN: 978-1439041390Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
Edition 7ISBN: 978-1439041390 Exercise 9
Suppose that the researchers had originally asked an open-ended question about the dollar value of the electronics in the automobile, and that respondents had provided these values. If the mean value in the sample were $234 with standard deviation of $76, construct the 95% confidence interval for the mean value in the population.
Explanation
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The mean and standard deviation of the s...
Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter
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