Basic Marketing Research 7th Edition by Gilbert Churchill,Tom Brown,Tracy Suter

Exercise 1

A social organization was interested in determining if there were various demographic characteristics that might be related to people's propensity to contribute to charities. The organization was particularly interested in determining if individuals 40 years of age or over were more likely to contribute larger amounts than individuals under 40. The average contribution in the population was $1,500, and this figure was used to form two groups based on a median-split. The following table presents a two-way classification of the number of individuals by contributions and age.

Does the amount of personal contributions depend on age Generate a table for a report that communicates the relevant information.