Marketing Management 1st Edition by Greg Marshall,Mark Johnston

Exercise 5

In the chapter we make a strong case for the relevance of Peter Drucker's key themes today, even though much of his writing was done decades ago. Do you agree that his message was ahead of its time and is still relevant Why or why not Assume you are the CEO of a firm that wants to practice a market orientation. How will Drucker's advice help you to accomplish this goal