Chat with AITextbook Solution | Marketing Management 1st Edition by Greg Marshall,Mark Johnston
Marketing Management
Marketing Management
Edition 1
Author(s): Greg Marshall,Mark Johnston
ISBN: 978-0073529790
Publisher: Mcgraw hill
193 Explanations
13,143 students have unlocked this book
Textbook Solution | Marketing Management 1st Edition by Greg Marshall,Mark Johnston
Chapter 1: Marketing in Todays Business Milieu
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Chapter 2: Elements of Marketing Strategy, Planning, and Competition
Chapter 3: Managing Marketing Information
Chapter 4: Understand Customers: Business-To-Consumer Markets
Chapter 5: Understand Business-To-Business Markets
Chapter 6: Segmentation, Target Marketing, Positioning, and Crm
Chapter 7: Product Strategy and New Product Development
Chapter 8: Build the Brand
Chapter 9: Service As the Core Offering Part Four: Price and Deliver the Value Offering
Chapter 10: Manage Pricing Decisions
Chapter 11: Manage Marketing Channels and Points of Customer Interface
Chapter 12: Promotion Strategy and New Media
Chapter 13: Advertising, Sales Promotion, and Public Relations
Chapter 14: Personal Selling and Direct Marketing
Chapter 15: Understand the Global Marketplace: Marketing Without Borders
Chapter 16: The Marketing Dashboard: Metrics for Measuring Marketing
Chapter 17: Designing and Managing Integrated Marketing Communications
Chapter 18: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
Chapter 19: Managing Personal Communications: Direct and Interactive Marketing, Word-Of-Mouth, and Personal Selling
Marketing Management 1st Edition by Greg Marshall,Mark Johnston
