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Marketing Management 1st Edition by Greg Marshall,Mark Johnston
Edition 1ISBN: 978-0073529790Marketing Management 1st Edition by Greg Marshall,Mark Johnston
Edition 1ISBN: 978-0073529790 Exercise 11
What is a value proposition For each of these brands, articulate your perception of their key value proposition:
a. Caterpillar earth mover
b. Apple iPod
c. Wii home gaming system
d. McDonald's hamburgers
e. FedEx overnight delivery service
a. Caterpillar earth mover
b. Apple iPod
c. Wii home gaming system
d. McDonald's hamburgers
e. FedEx overnight delivery service
Explanation
Verified
Verified
Marketing:
Marketing is an important fu...
Marketing Management 1st Edition by Greg Marshall,Mark Johnston
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