Marketing Management 1st Edition by Greg Marshall,Mark Johnston

Exercise 6

You are the marketing manager for a small company located in the United States that manufactures specialized parts for high end inkjet printers. The company's largest customer (Hewlett Packard) has asked your company to supply parts to 10 of its distribution and repair sites around the world. The company has never sold products outside the United States so this represents a significant step for the company. What stage in the global experience learning curve is the company likely entering and why Identify the activities the company should undertake at this stage.