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Marketing Management 1st Edition by Greg Marshall,Mark Johnston
Edition 1ISBN: 978-0073529790Marketing Management 1st Edition by Greg Marshall,Mark Johnston
Edition 1ISBN: 978-0073529790 Exercise 7
Lenovo has adopted a gradual phase out of the IBM and ThinkPad brands. Do you think Lenovo should continue to use the IBM and ThinkPad brands or focus more establishing their own brand identity
Explanation
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Globalization has evolved over the last ...
Marketing Management 1st Edition by Greg Marshall,Mark Johnston
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