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Marketing Management 1st Edition by Greg Marshall,Mark Johnston
Edition 1ISBN: 978-0073529790Marketing Management 1st Edition by Greg Marshall,Mark Johnston
Edition 1ISBN: 978-0073529790 Exercise 1
You are the marketing manager for Oxymoron Detergent and have been instructed to introduce this product into Argentina. What six factors would you need to consider in determining the proper channel of distribution for the introduction of Oxymoron detergent
Explanation
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In selecting a channel partner, companie...
Marketing Management 1st Edition by Greg Marshall,Mark Johnston
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