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Marketing Management 1st Edition by Greg Marshall,Mark Johnston
Edition 1ISBN: 978-0073529790Marketing Management 1st Edition by Greg Marshall,Mark Johnston
Edition 1ISBN: 978-0073529790 Exercise 1
This chapter talks about CRM as an "enabler of great marketing." In what specific ways does CRM enable great marketing That is, what can a marketing manager do better because his or her firm effectively practices CRM
Explanation
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Customer relationship management (CRM) c...
Marketing Management 1st Edition by Greg Marshall,Mark Johnston
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