
Marketing Management 1st Edition by Greg Marshall,Mark Johnston
Edition 1ISBN: 978-0073529790
Marketing Management 1st Edition by Greg Marshall,Mark Johnston
Edition 1ISBN: 978-0073529790 Exercise 8
How might a company use Amazon's back-end technology to integrate all of its customer touchpoints
Explanation
Customer Relationship Management:
The c...
Marketing Management 1st Edition by Greg Marshall,Mark Johnston
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