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book Marketing Management 1st Edition by Greg Marshall,Mark Johnston cover

Marketing Management 1st Edition by Greg Marshall,Mark Johnston

Edition 1ISBN: 978-0073529790
book Marketing Management 1st Edition by Greg Marshall,Mark Johnston cover

Marketing Management 1st Edition by Greg Marshall,Mark Johnston

Edition 1ISBN: 978-0073529790
Exercise 8
How might a company use Amazon's back-end technology to integrate all of its customer touchpoints
Explanation
Verified
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Customer Relationship Management:
The c...

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Marketing Management 1st Edition by Greg Marshall,Mark Johnston
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