Marketing Management 1st Edition by Greg Marshall,Mark Johnston

Exercise 4

The Vice President of Marketing for a home builder has asked you to develop a strategy for increasing sales of environmentally sensitive features in the company's homes that sell from $500,000 to $750,000. How would you seek customer feedback on the following eco-friendly features in a new home
a. Solar panels.
b. Tankless water heater.
c. Wood harvested in an eco-friendly manner.