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Marketing Management 1st Edition by Greg Marshall,Mark Johnston
Edition 1ISBN: 978-0073529790Marketing Management 1st Edition by Greg Marshall,Mark Johnston
Edition 1ISBN: 978-0073529790 Exercise 8
You are an executive at Microsoft. Analyze Google as a competitor using the Analysis tools provided in the chapter (strategies, resources, culture, and objectives).
Explanation
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Identifying the competitors, while sensi...
Marketing Management 1st Edition by Greg Marshall,Mark Johnston
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