Marketing Management 1st Edition by Greg Marshall,Mark Johnston

Exercise 1

As we have discussed, understanding the consumers in a target market is critical to creating an effective value proposition. Assume you are the Vice President of Marketing for Regal Cinemas. What do you think the demographic profile (including the age, income, and life cycle stage) of your largest target market As part of a "mini" market research project, visit a movie theatre on a weekend and track the people entering the theatre for a show. How old are they Are they families or people meeting friends