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book Marketing Management 1st Edition by Greg Marshall,Mark Johnston cover

Marketing Management 1st Edition by Greg Marshall,Mark Johnston

Edition 1ISBN: 978-0073529790
book Marketing Management 1st Edition by Greg Marshall,Mark Johnston cover

Marketing Management 1st Edition by Greg Marshall,Mark Johnston

Edition 1ISBN: 978-0073529790
Exercise 4
Identify challenges and opportunities for Cisco as it moves more aggressively into the business market, selling office phones systems, web conferencing devices, and other products and services directly to company IT executives.
Explanation
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Marketing is defined as the process of p...

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Marketing Management 1st Edition by Greg Marshall,Mark Johnston
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