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Marketing Management 1st Edition by Greg Marshall,Mark Johnston
Edition 1ISBN: 978-0073529790Marketing Management 1st Edition by Greg Marshall,Mark Johnston
Edition 1ISBN: 978-0073529790 Exercise 10
You are the marketing manager for Coca-Cola products in the United States. Describe the product line for Coke branded products and briefly describe how each product differs from the other products in the Coke brand product line.
Explanation
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Product:
Product is defined as a tangib...
Marketing Management 1st Edition by Greg Marshall,Mark Johnston
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