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Marketing Management 1st Edition by Greg Marshall,Mark Johnston
Edition 1ISBN: 978-0073529790Marketing Management 1st Edition by Greg Marshall,Mark Johnston
Edition 1ISBN: 978-0073529790 Exercise 2
Define the brand equity of Burt's Bees. How would you assess the overall brand position for the company
Explanation
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New product development process refers t...
Marketing Management 1st Edition by Greg Marshall,Mark Johnston
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