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Marketing Management 1st Edition by Greg Marshall,Mark Johnston
Edition 1ISBN: 978-0073529790Marketing Management 1st Edition by Greg Marshall,Mark Johnston
Edition 1ISBN: 978-0073529790 Exercise 11
You are the marketing manager for a line of designer jeans from Levi Strauss and charged with defining the Innovator group of buyers. Who might be the Innovators for Levi's designer jeans and why
Explanation
Verified
Verified
A product is an innovation which has to ...
Marketing Management 1st Edition by Greg Marshall,Mark Johnston
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