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Marketing Management 1st Edition by Greg Marshall,Mark Johnston
Edition 1ISBN: 978-0073529790Marketing Management 1st Edition by Greg Marshall,Mark Johnston
Edition 1ISBN: 978-0073529790 Exercise 5
How would you design a SERVQUAL survey tailored to USAA
Explanation
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SERVQUAL is multi-dimensional research e...
Marketing Management 1st Edition by Greg Marshall,Mark Johnston
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