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Marketing Management 1st Edition by Greg Marshall,Mark Johnston
Edition 1ISBN: 978-0073529790Marketing Management 1st Edition by Greg Marshall,Mark Johnston
Edition 1ISBN: 978-0073529790 Exercise 7
Review Exhibit 13.5 and the accompanying discussion on search, experience, and credence attributes of offerings.
a. Why are the types of offerings on the far right side of the continuum - professional services - difficult for customers to evaluate
b. What challenges does this difficulty create for marketing managers in professional services firms Why
Reference Exhibit 13.5:
a. Why are the types of offerings on the far right side of the continuum - professional services - difficult for customers to evaluate
b. What challenges does this difficulty create for marketing managers in professional services firms Why
Reference Exhibit 13.5:
Explanation
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Market:
A market in simple terms can be...
Marketing Management 1st Edition by Greg Marshall,Mark Johnston
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