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Marketing Management 1st Edition by Greg Marshall,Mark Johnston
Edition 1ISBN: 978-0073529790Marketing Management 1st Edition by Greg Marshall,Mark Johnston
Edition 1ISBN: 978-0073529790 Exercise 8
Given USAA's success in serving its narrow niche of military customers, would you advise the company to expand to selling to other kinds of customers Why or why not
Explanation
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Firms succeed in the industry when they ...
Marketing Management 1st Edition by Greg Marshall,Mark Johnston
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