Marketing Management 1st Edition by Greg Marshall,Mark Johnston

Exercise 8

Pricing against competitors is common. Yet, the approach carries some significant problems.
a. What are the advantages of competitor-based pricing
b. What are the risks of using competitor-based pricing exclusive of other approaches
c. Identify a few industries in which taking competitor-based pricing into account might be especially beneficial when developing an overall pricing strategy. What caused you to select the industries you did