Marketing Management 1st Edition by Greg Marshall,Mark Johnston

Exercise 3

Select any three of the pricing tactics identified in the chapter. For each tactic:
a.Identify a brand (other than the examples in the chapter) that you believe is currently employing that tactic.
b.Provide evidence to support their use of that tactic.
c.Is their use of the tactic effective Why or why not
d.What factors might cause a need to abandon this tactic in favor of another