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Marketing Management 1st Edition by Greg Marshall,Mark Johnston
Edition 1ISBN: 978-0073529790Marketing Management 1st Edition by Greg Marshall,Mark Johnston
Edition 1ISBN: 978-0073529790 Exercise 1
Consider the concept of value co-creation.
a. In your own words, explain the concept of value co-creation.
b. What are some specific ways value can be co-created
c. Provide an example of a specific value network you believe results in a high level of value co-creation.
d. Provide an example of a specific firm or firms that could benefit by establishing a value network and engaging in value co-creation. In what ways would this approach be an improvement over their existing business approach
a. In your own words, explain the concept of value co-creation.
b. What are some specific ways value can be co-created
c. Provide an example of a specific value network you believe results in a high level of value co-creation.
d. Provide an example of a specific firm or firms that could benefit by establishing a value network and engaging in value co-creation. In what ways would this approach be an improvement over their existing business approach
Explanation
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Marketing Channels refer to the distribu...
Marketing Management 1st Edition by Greg Marshall,Mark Johnston
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