Marketing Management 1st Edition by Greg Marshall,Mark Johnston

Exercise 4

The chapter discusses the importance of being "nimble" in all aspects of a firm's operation - that is, to be in a position to be maximally flexible, adaptable, and speedy in response to change.
a. Identify two firms in two different industries that you believe exhibit a nimble nature in their operations.
b. What specific evidence leads you to believe these firms are nimble, especially in their channel and supply chain activities