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Marketing Management 1st Edition by Greg Marshall,Mark Johnston
Edition 1ISBN: 978-0073529790Marketing Management 1st Edition by Greg Marshall,Mark Johnston
Edition 1ISBN: 978-0073529790 Exercise 7
Consider the issue of disintermediation in electronic channels.
a. Do you believe that all channels will disintermediate down to simple direct channels over time Why or why not
b. Does your opinion change if the question is asked only about B2C channels Only for B2B channels Why
a. Do you believe that all channels will disintermediate down to simple direct channels over time Why or why not
b. Does your opinion change if the question is asked only about B2C channels Only for B2B channels Why
Explanation
Verified
Verified
Electronic commerce has settled into a r...
Marketing Management 1st Edition by Greg Marshall,Mark Johnston
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