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Marketing Management 1st Edition by Greg Marshall,Mark Johnston
Edition 1ISBN: 978-0073529790Marketing Management 1st Edition by Greg Marshall,Mark Johnston
Edition 1ISBN: 978-0073529790 Exercise 1
Large bookstore chains: Should they continue to offer new books at significant discounts to increase foot traffic despite losing money on the books
Explanation
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Discount pricing is a marketing tool whi...
Marketing Management 1st Edition by Greg Marshall,Mark Johnston
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