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Marketing Management 1st Edition by Greg Marshall,Mark Johnston
Edition 1ISBN: 978-0073529790Marketing Management 1st Edition by Greg Marshall,Mark Johnston
Edition 1ISBN: 978-0073529790 Exercise 4
Independent bookstores: How should they respond to new book prices that are lower than their purchase costs
Explanation
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In the case of independent bookstore, it...
Marketing Management 1st Edition by Greg Marshall,Mark Johnston
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