Marketing Management 1st Edition by Greg Marshall,Mark Johnston

Exercise 2

Review the Common Approaches to Advertising Execution (Exhibit 17.14) and Pros and Cons of Key Advertising Media (Exhibit 17.15). Review some ads in any three of the seven different types of media identified, watching for examples of the different execution approaches.
a.Make notes about the ads you reviewed and the different types of media execution you witnessed. Which ads do you think were the most effective Why
b.For the same ads, based on the chapter's list of pros and cons for each, identify specific examples of ads for which one or more of the pros and cons apply.
c.Share your findings with another student or with the class.
Reference Exhibit 17.14:

Reference Exhibit 17.15: