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Marketing Management 1st Edition by Greg Marshall,Mark Johnston
Edition 1ISBN: 978-0073529790Marketing Management 1st Edition by Greg Marshall,Mark Johnston
Edition 1ISBN: 978-0073529790 Exercise 7
Assume that your school has decided to undertake a complete marketing audit. Review the marketing audit instrument (Exhibit 19.10) and accompanying discussion.
a. List as many areas as you can across the entire institution that engage in marketing activities and thus should participate in the audit.
b. As you look over the questions on the audit, do any stand out as especially important or potentially problematic when you consider what you know about your school and its marketing initiative
c. How would you actually administer the audit
d. From your perspective as a student, what aspects of marketing do you believe your school does well, and what aspects could use some improvement What leads you to these conclusions
Reference Exhibit 19.10:
a. List as many areas as you can across the entire institution that engage in marketing activities and thus should participate in the audit.
b. As you look over the questions on the audit, do any stand out as especially important or potentially problematic when you consider what you know about your school and its marketing initiative
c. How would you actually administer the audit
d. From your perspective as a student, what aspects of marketing do you believe your school does well, and what aspects could use some improvement What leads you to these conclusions
Reference Exhibit 19.10:
Explanation
Verified
Verified
a.For example, admissions, recruiting, D...
Marketing Management 1st Edition by Greg Marshall,Mark Johnston
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