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book Selling 8th Edition by Stephen Castleberry,John Tanner cover

Selling 8th Edition by Stephen Castleberry,John Tanner

Edition 8ISBN: 978-0073530017
book Selling 8th Edition by Stephen Castleberry,John Tanner cover

Selling 8th Edition by Stephen Castleberry,John Tanner

Edition 8ISBN: 978-0073530017
Exercise 10
How are the buying criteria for an OEM the same as a reseller? Why? How are the criteria likely to be different, and why? What type of buyer is likely to have criteria that are very different? Why are these criteria so different?
Explanation
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Buying behavior stand for the way people...

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Selling 8th Edition by Stephen Castleberry,John Tanner
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