Textbook Solution | Selling 8th Edition by Stephen Castleberry,John Tanner
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Selling

Selling

Edition 8

Author(s): Stephen Castleberry,John Tanner

ISBN: 978-0073530017

Publisher: Mcgraw hill

282 Explanations

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Textbook Solution | Selling 8th Edition by Stephen Castleberry,John Tanner

Chapter 1: Selling and Salespeople
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Chapter 2: Ethical and Legal Issues in Selling
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Chapter 3: Buying Behavior and the Buying Process
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Chapter 4: Using Communication Principles to Build Relationships
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Chapter 5: Adaptive Selling for Relationship Building
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Chapter 6: Prospecting
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Chapter 7: Planning the Sales Call
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Chapter 8: Making the Sales Call
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Chapter 9: Strengthening the Presentation
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Chapter 10: Responding to Objections
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Chapter 11: Obtaining Commitment
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Chapter 12: Formal Negotiating
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Chapter 13: Building Partnering Relationships
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Chapter 14: Building Long-Term Partnerships
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Chapter 15: Managing Your Time and Territory
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Chapter 16: Managing Within Your Company
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Chapter 17: Managing Your Career
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Selling 8th Edition by Stephen Castleberry,John Tanner