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book Selling 8th Edition by Stephen Castleberry,John Tanner cover

Selling 8th Edition by Stephen Castleberry,John Tanner

Edition 8ISBN: 978-0073530017
book Selling 8th Edition by Stephen Castleberry,John Tanner cover

Selling 8th Edition by Stephen Castleberry,John Tanner

Edition 8ISBN: 978-0073530017
Exercise 13
What is the likely make-up of the buying center?
Explanation
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Case summary:
Ms. SP is the CEO of her f...

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Selling 8th Edition by Stephen Castleberry,John Tanner
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