Selling 8th Edition by Stephen Castleberry,John Tanner

Exercise 6

A customer is claiming you misrepresented the product in order to get the sale so the contract should be voided. You know from other sources that the customer is in dire financial straits. You did not, at least in your mind, misrepresent the product. If your company agrees to cancel the contract, it is the same as saying you did misrepresent the product and you could face termination or lesser negative consequences. What should be done? Based on an actual event.