Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews

Exercise 10

Based on your experiences and those of close friends with whom you discuss such matters, what might be the future role of social networking outlets (e.g., Twitter, MySpace, Facebook, foursquare, and You- Tube) in disseminating brand information On the basis of your experience, is most brand-related information that appears on these sites positive or negative