Chat with AITextbook Solution | Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
Advertising Promotion and Other Aspects of Integrated Marketing Communications
Advertising Promotion and Other Aspects of Integrated Marketing Communications
Edition 9
Author(s): Terence Shimp, Craig Andrews
ISBN: 978-1111580216
Publisher: Cengage Learning
321 Explanations
13,178 students have unlocked this book
Textbook Solution | Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
Chapter 1: An Overview of Integrated Marketing Communications
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Chapter 2: Enhancing Brand Equity and Accountability
Chapter 3: Brand Adoption, Brand Naming and Intellectual Property Issues
Chapter 4: Environmental, Regulatory and Ethical Issues
Chapter 5: Segmentation and Targeting in Imc
Chapter 6: The Communications Process and Consumer Behavior
Chapter 7: The Role of Persuasion in Imc
Chapter 8: Imc Objective Setting and Budgeting
Chapter 9: An Overview of Advertising Management
Chapter 10: Effective and Creative Ad Messages
Chapter 11: Endorsers and Message Appeals in Advertising
Chapter 12: Traditional Ad Media
Chapter 13: Online Advertising
Chapter 14: Social Media
Chapter 15: Direct Advertising and Other Media
Chapter 16: Media Planning and Analysis
Chapter 17: Measuring Ad Message Effectiveness
Chapter 18: Sales Promotion Overview and the Role of Trade Promotion
Chapter 19: Consumer Sales Promotion: Sampling and Couponing
Chapter 20: Consumer Sales Promotion: Premiums and Other Promotions
Chapter 21: Public Relations, Buzz Marketing, and Sponsorships
Chapter 22: Packaging, Pop Communications, and Signage
Chapter 23: Personal Selling
Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
