Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews

Exercise 5

An ex-CEO of PepsiCo was quoted in the text as saying, "In my mind, the best thing a person can say about a brand is that it's their favorite." Identify two brands that you regard as your favorites. Describe the specific associations that each of these brands hold for you and thus why they are two of your favorites.