Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews

Exercise 5

What is your view regarding Anheuser-Busch's use in the early-to-mid 1990s of humorous TV commercials that portrayed animated characters Frank and Louie, and an accompanying cast of lizard and frog characters Is this form of advertising simply a marvelous creative execution, or is it insidious in its potential to encourage children to like the concept of drinking beer, and perhaps Budweiser in particular (Note: If you do not recall these commercials, ask your professor to provide a description.)