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book Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews cover

Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews

Edition 9ISBN: 978-1111580216
book Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews cover

Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews

Edition 9ISBN: 978-1111580216
Exercise 15
How does your college or university position itself If you were responsible for coming up with a new positioning, or repositioning, for your college or university, what would that be Justify your choice.
Explanation
Verified
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Positioning Strategy
Positioning is mar...

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Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
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