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Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
Edition 9ISBN: 978-1111580216Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
Edition 9ISBN: 978-1111580216 Exercise 11
Figure 6.12 presents one consumer's knowledge structure for the VW Beetle. Construct your knowledge structure for this vehicle. Then, illustrate your knowledge structure for the one automobile that you most covet owning.
Explanation
Verified
Verified
The customer's Knowledge structure is ho...
Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
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