Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews

Exercise 3

Have you personally experienced unethical persuasive efforts from marketing communicators Under what circumstances would you most expect to find unethical marketing communications, and when would unethical communications most likely be effective in marketing Draw upon the integrated model of persuasion (e.g., ELM, see Figure 7.4) in forming your answer.