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Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
Edition 9ISBN: 978-1111580216Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
Edition 9ISBN: 978-1111580216 Exercise 10
It can be argued that creating an expectation is the most important function many advertisements and other marcom messages perform. Provide examples of two online advertisements that illustrate advertisers' attempts to create expectations. Offer explanations of what expectations the advertisers are attempting to forge in their audiences' minds.
Explanation
Verified
Verified
Creation of Expectation by Advertising
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Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
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