Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews

Exercise 3

Early in the chapter when discussing how effective advertising must take the consumer's view, the following quotation was presented: "Consumers don't want to be bombarded with ads-they want to be inspired by ideas that will change their lives. Ads create transactions. Ideas create transformations. Ads reflect our culture, ideas imagine our future." What, in your opinion, does this quote mean