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Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
Edition 9ISBN: 978-1111580216Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
Edition 9ISBN: 978-1111580216 Exercise 7
In your view, which of the SUCCESs elements are most important Offer an explanation and then rank the six elements from most to least important in terms of their ability to achieve message stickiness.
Explanation
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SUCCESs stands for Simplicity, Unexpecte...
Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
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