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Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
Edition 9ISBN: 978-1111580216Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
Edition 9ISBN: 978-1111580216 Exercise 8
When discussing the creative advertising style known as unique selling proposition, or USP, it has been claimed that in many respects the USP style is the optimum creative technique. Explain whether you agree or disagree with this assertion.
Explanation
Verified
Verified
USP (unique selling point) creative styl...
Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
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