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Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
Edition 9ISBN: 978-1111580216Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
Edition 9ISBN: 978-1111580216 Exercise 2
Presented early in the chapter was a quote from philosopher Alfred North Whitehead stating, "Seek simplicity and distrust it." What does this quote mean in terms of the effectiveness of particular advertising appeals, such as the use of humor
Explanation
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A quote from philosopher AN "seek simpli...
Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
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