
Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
Edition 9ISBN: 978-1111580216
Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
Edition 9ISBN: 978-1111580216 Exercise 1
What are the advantages and disadvantages of cable television advertising Why are more national advertisers turning to cable television as a viable advertising medium How is social media (Twitter, Facebook, etc.) becoming integrated into TV viewing
Explanation
Cable advertising: In a cable television...
Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
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Other Minimum 8 character and maximum 255 character
Character 255